Heute kam ein email vo PA. Da steht das drin:
A Word From Our Founder, Dirk Ulrich
"I am stepping down as CEO at PA & BX, to join the SOUNDWIDE Board of Directors!"
Hello everybody, and a Happy New Year 2023 to you all. We are going to start it with a bx_boom! - that's why I wanted to send you a few personal notes.
December 31st, 2022 marked my last working day as CEO for the 2 companies I have founded, Brainworx (Germany) and Plugin Alliance (USA). Founding these 2 companies from scratch and establishing them in the Champions League of my beloved Audio Industry was the run of a lifetime. Thank you for enabling me and our teams to do so by supporting PA, BX and all our partner brands in the last 10+ years!
As you may have heard already, I sold PA & BX exactly 1 year ago(Dec. 29, 2021), to join the new Soundwide company group, which also features NATIVE INSTRUMENTS, iZotope and Sound Stacks. More info can be found at
www.soundwide.com
Effective January 1, 2023 I have passed my daily CEO tasks for PA and BX on to my dear friend of 30 years, Winni Schapitz, who has already been the Managing Director for Brainworx in Germany for the last 2 years. Winni will introduce himself to you in a separate email soon, please stay tuned!
Does this mean that I am "out" now? No!
Since I re-invested a big part of the funds that I received for selling PA & BX into the combined Soundwide group (SW), I am at this point the largest private shareholder of our new super-group of companies, so my stepping down as CEO at PA/BX doesn't mean that I will be "out" of Soundwide.
In fact, I have been invited to join the Soundwide "Board of Directors" from now on! So going forward, I will do my best to help the SW management team to take ALL our brands to the next level, not just PA and BX. United in what we will do in the future, we want to inspire and empower millions of creators around the globe to express themselves and reimagine the future of sound.
As you can imagine, this is truly exciting stuff for me. I believe we will create an exceptional company and user experience with Soundwide in the next few years! But "letting go" at PA & BX is the hardest part of this transition for me. I have literally lived what I was doing 24/7, and 365 days a year, for many years! The first BX plugin (bx_digital) was created in 2005/2006... years before we even launched the Plugin Alliance... and I cannot even remember when I had the last vacation that didn't involve at least a few emails per day, or taking care of some social media tasks, the occasional call / video conference from the hotel room etc.
Going forward I will be happily representing Soundwide as a whole. I believe the time has come for a new generation of talent to bring in their ideas and to steer the ship at PA and BX, day to day.
Again, what a run this has been! For my family and me, for our companies and all our employees, and hopefully for you, our customer! I feel blessed to be able to take a small step back now and focus on the future, knowing that you, just like our employees, partner brands, artists, fans and friends around the globe, are in good hands with the new management teams at PA, BX and Soundwide.
Please stay tuned for more info and updates in the next few weeks, but just like I have always done... I wanted to inform you first, and first-hand.
Thank you all for your support, and please give a warm welcome to Winni! I can assure you that everything you love about PA and BX will continue with him and our teams in the original spirit. Amazing audio tools, within your reach.
To put my money where my mouth is I am announcing one final "crazy sale" that I came up with recently. Expect another email from PA shortly, announcing "Dirk's Farewell Sale".
A bit melodramatic and cheesy? You bet... but you're still going to like it.
Be well everybody, stay safe out there, and THANK YOU from the bottom of my heart for helping me turn BX and PA into what they are today. The Soundwide future will be even brighter! If you want to stay in touch please follow my personal
Facebook or
Instagram!
Dirk Ulrich
Founder Plugin Alliance & Brainworx
würde ich mit dem auch gerne und viel mischen. Der Warm Button ist auch fein. Elysia Plugins sind schon sehr gut. Auch der Alpha Comp ist klasse.
